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And what about mechanix wear? I can't remember all the details from the podcast matthes did.
The Shop
Technically they were already a small Italian buisiness, initially making boots marketed towards hiking and skiiing, but the brand probably wouldn't exist today had John Penton not convinced them to start making boots for motocross and offroad riding, which became a total game changer for both the company and the sport.
Pit Row
Renthal bars in 1969 started in trials and shortly after in mx
Think "brands you can buy in a store at the mall".
Like Mandingo pickles.
I believe it all started with Surfers, Skaters, and Motocrossers around the same time.
White Brothers
That kind of behavior will sink this place!
H
Seven might get there if we can ever get Bubba back on the track...
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