Sponsors in the 80's

Teme78
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Edited Date/Time 11/8/2014 11:26pm
Hi,

Road racing and F1 was heavily sponsored by tobacco companies during 80's and 90's. Were there many mx riders or teams that had tobacco sponsors? I remember at least in europe seeing Camel and Chesterfield logos all over bikes and riding gear, but cannot remember who they were...
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Teme78
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11/2/2014 5:46am
Marlboro sponsored Finnish F1 riders Salo, Hakkinen and Rosberg. Was the brand involved in Motocross sponsorship?
MaxPower
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11/2/2014 5:48am
I remember Rodney Smith and Donny Schmidt having Chesterfield gear. Kinda makes me want to start smoking cigarrets . Smoking makes you look cool.
barkhard696
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11/2/2014 8:25am Edited Date/Time 11/2/2014 8:38am
Camel was a Supercross Sponsor through the 90s.



Several companies sponsored SX and outdoors events. Wangler was a SX sponsor and the Grand National Champion IIRC was called "the Wrangler Jeans Grand National Champion" and got to run the blue numberplate with the yellow number one.

Private teams were tried but failed. The LOP privateer team lasted from '78 or 9 until '81 I believe. Team Tamm ran in the 1984 and 1985 seasons.

In the US it was more about manufacturers than outside corporate sponsors because 1) America was at the time by far the biggest off-road market in the world and 2) so the Big Four (esp. Honda and Kawasaki) were spending IMMENSE sums to build and run successful teams. Picking up even a couple of percentage points in market share meant a lot of additional bikes sold.
Teme78
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11/2/2014 9:49am
Thanx for the answers so far Smile I remember seeing some riders also sponsored by L&M... But forgot who..? I know that in Australia there were few riders for Marlboro Yamaha factory Team , Glen Bell being one of then. Not sure if Marlboro sponsored any euro or us riders. All info or comments welcomed!

The Shop

PN27416
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11/2/2014 6:01pm
I believe Stefan Everts had L&M
Dutchman
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11/3/2014 6:11am Edited Date/Time 11/3/2014 6:15am
PN27416 wrote:
I believe Stefan Everts had L&M
Indeed he had.

Teme78
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11/3/2014 10:46pm
Thanks for that info. I think it is interesting to know that US riders participated Brazilian championships before their career really took off elsewhere. Cool pics Smile
Teme78
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11/3/2014 11:07pm
Yeah I ve seen that Johnson logo many times but never guessed it was cigarette brand! Thinking back it was kind of crazy to see sports promoting cigarettes because obviously it was targeted to young guys. Suggesting smoking and sports combine, is cool etc. I started smoking Camels by the influence of watching AMA road racing Team smokin joeys Honda. I was young and stupid to think that riders smoked the brand too. In reality I don't think any of those smoked Smile
PN27416
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11/5/2014 9:16am
Great pics Tgo. Gene Fireball Gensch was from my area of the USA. After mx he went on to doing jump shows and some kind of rodeo shows down near you, maybe still to this day. His sister is married to my buddy.
Teme78
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11/6/2014 1:42am
Thanx for sharing these interesting infos and pics!
MCfan4life
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11/8/2014 4:23am Edited Date/Time 11/8/2014 5:05am
We also had Peter Jackson Yamaha in Australia for a few years.

Here's team owner Craig Dack in 1992



and Kim Ashkenazi in 1994



MCfan4life
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11/8/2014 4:28am Edited Date/Time 11/8/2014 4:35am
Craig Dack's 1990 Marlboro Yamaha YZ250



MCfan4life
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11/8/2014 4:34am
There was also Glen Bell's '87 Marlboro Yamaha YZ250 froma down under! [img]http://img692.imageshack.us/img692/1372/87marlboroyamaha.jpg[/img]
There was also Glen Bell's '87 Marlboro Yamaha YZ250 froma down under!

#4 was actually his team mate James Deakin's bike Wink



Glen Bell (left) and James Deakin (right) in 1987



MCfan4life
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11/8/2014 4:44am
Peter Jackson Yamaha, 1992



Ben Perese



Steven "Wicksy" Andrew



MCfan4life
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11/8/2014 5:04am
Peter Jackson Yamaha's Kim Ashkenazi, 1994. The final year of tobacco sponsorship in Australia.



From memory the law changed mid year about the ban on tobacco advertising. Hence the team ran the Peter Jackson team colors sans the logo as seen below...



Teme78
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11/8/2014 11:26pm
Thanks for the pics and info from Australia

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