Yamaha Press Release: Yamaha Expands bLU cRU Invitational Series in 2024

                                                        FOR IMMEDIATE RELEASE

Yamaha Expands bLU cRU Invitational Series in 2024

Featuring Three U.S. Races and First-Ever Invitation for Three Top Performers from YZ65, YZ85 and YZ125 Classes to Represent Team USA at YZ bLU cRU SuperFinale in Europe

MARIETTA, Ga. – March 21, 2024 – Yamaha Motor Corp., USA, has launched its 2024 bLU cRU Invitational series featuring three exclusive motocross racing events in the U.S., followed by a first-ever opportunity for three talented riders to represent Team USA in the YZ bLU cRU SuperFinale in Europe.

“Yamaha is expanding our bLU cRU Invitational events in a big way this year, visiting top tracks in the U.S. throughout the summer, and then hosting a few of our top riders at the SuperFinale in Europe this fall,” said Jennifer Davie, Yamaha’s experiential marketing manager.

bLU cRU Invitational Race Series

Highlighting the bLU cRU program expansion for 2024 is a three-race “bLU cRU Invitational” series that spans the United States. These Yamaha-exclusive races allow owners to enjoy a family-friendly weekend of racing that includes a three-moto format, followed by fun family activities, prizes, exclusive gifts and special guests. Racers who achieve a podium finish in their class will earn an exclusive trophy at the end of the weekend.

This year’s three bLU cRU Invitational events are open to all skill levels ages 4 to 60+ and include:

• May 17-19: Glen Helen Raceway; San Bernardino, CA
• June 21-23: Washougal MX Park; Washougal, WA
• July 12-14: Budds Creek Motocross Park; Mechanicsville, MD

“We can’t wait to get out to the tracks and see our bLU cRU family again this year,” Davie said.
“And then to have an opportunity to select a few talented Yamaha riders and host them at the SuperFinale in Europe – this is going to be an amazing once-in-a-lifetime experience for these young bLU cRU racers.”

Yamaha YZ bLU cRU SuperFinale in Europe

New to the bLU cRU Invitational series is an incredible and once-in-a-lifetime opportunity for three youth racers to compete in Europe at Yamaha’s annual SuperFinale event.

This year, the race will take place during the Motocross of Nations at Matterley Basin in the United Kingdom. Chosen youth racers will be hosted by Yamaha for the week-long experience designed to make them “feel like a factory racer” where they will race a GYT-R kitted, Yamaha-prepared motorcycle as well as receive exclusive Alpinestars gear, along with more perks to make this a lifelong memory of competing for worldwide recognition at an iconic track.

Yamaha’s Team USA will have the opportunity to take home top honors while competing with SuperFinale racers from Europe, Australia and Canada.

Classes eligible for the SuperFinale include:

• YZ125cc: 13 to 16-years-old
• YZ85cc: 11 to 13-years-old
• YZ65cc: 8 to 11-years-old

To be selected, racers first need to compete in at least one of the three U.S. bLU cRU Invitational events, place in a qualifying top three position or be selected by Yamaha as a wild card entry. Next, qualifying riders will need to submit an application and resume to Yamaha. Final selections will be made by a panel of qualified industry judges.

“We’re not only looking for the fastest riders out there,” Davie said. “We’re looking for kids who really represent Team Yamaha values. Sure, we want kids who can rip, but we’re also going to be looking at their school grades, their personal dedication to their sport and their education, and really being a positive role model and representative for the community, USA and for Yamaha.”

Register for bLU cRU

To kickstart the 2024 racing season, all new and existing bLU cRU members must register on the new bLU cRU website, YamahabLUcRU.com, regardless of past registration. Once registered, racers will be eligible to earn contingency for qualifying series, and all bLU cRU riders will have access to exclusive special events (including bLU cRU Invitationals), promotions, training opportunities, such as the Camp bLU cRU MX at the incredible Club MX facility April 26-28, merchandise, and more. (All Yamaha bLU cRU Invitationals are exclusive events open only to Yamaha bLU cRU members. Riders must pre-register, and spots are limited.)

Stay updated on all bLU cRU program developments by visiting the bLU cRU website, following @bLUcRUofficial on social media, and keeping an eye out for email updates.

About Yamaha Motor Corporation, USA

Yamaha Motor Corporation, USA (YMUS), is a recognized leader in the outdoor recreation industry. The company's ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and much more. YMUS products are sold through a nationwide network of distributors and dealers in the United States.

YMUS has a corporate office in California, two corporate offices in Georgia, facilities in Wisconsin and Alabama, and factory operations in Tennessee and Georgia. Additional U.S.-based subsidiaries include Yamaha Marine Systems Company (YMSC) with divisions Bennett Marine (Florida), Kracor Systems (Wisconsin) and Siren Marine, Inc. (Rhode Island), Skeeter Boats (Texas), with division G3 Boats (Missouri), and Yamaha Precision Propeller (Indiana).