Rockhard Helmets Unveils Evel Knievel Limited Edition Helmet

Helmets to be Available in late Spring 2009

Simi Valley, CA - Rockhard helmets introduces the Evel Knievel: "Color Me Lucky" helmet inspired by the stars and stripes that Evel wore during many of his world famous stunts! This unique helmet features graphics and art approved by the family of the motorcycle legend.

Kelly Knievel stated, "We love the helmet and every time we see it going down the road we'll know Evel's positive inspiration is still alive."

The Evel Knievel Rockhard Helmets will be available in three shells: Full Face Street (retail from $349), Off Road Dirt (retail from $249), and Harley Half Shell (retail from $159). Each helmet is crafted using the finest materials and offers protection in compliance with the world’s toughest safety standards including, but not limited to, DOT, SNELL, EU, Australia and Japanese standards. In addition, each helmet is individually certified and numbered with its own Certificate of Authenticity.

Rockhard helmets are produced by O'NEAL, a world leader in motorcycle protection, apparel and accessories since 1970. Each Rockhard helmet is produced with exclusive graphics approved by the world’s greatest music artists and pop culture icons.

Steve Simon, a principal at the Prince Marketing Group, represents the Knievel family for licensing opportunities and facilitated this opportunity with O'Neal Distributing, Inc.
Simon stated “O’Neal Distributing did an outstanding job capturing the spirit and essence of Evel Knievel in a stylish and high-quality product, with the added benefit of utilizing his legacy to promote the importance of helmet safety awareness.”

Rockhard helmets are available at fine motorcycle dealerships and specialty motorcycle accessory stores Worldwide.

www.Rockhardhelmets.com